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Monday, August 1, 2011

Ad-wrapped rental cars launch in Atlanta

Ad-wrapped rental cars launch in Atlanta

by Carla Caldwell

Motorists who don’t mind driving a rolling advertisement can get a discount when renting from Atlanta Budget Rent a Car. The Boca Raton, Fla.-based rental car company has launched advertisement-wrapped cars in Atlanta, hoping to cash in on leisure travelers willing to promote a product in exchange for discounts, reports the Washington Post.

Budget is working with Sheets Brand Energy Strips on the project brokered by Wrap Media Group, the newspaper reported. Budget chose to launch the campaign in Atlanta, because the market is one of the company’s larger hubs.

The discount offered depends on where the car will travel. Rental car customers are asked their destination before the amount is tallied. One woman told the newspaper her family rented an ad-wrapped SUV for a four-day trip to Florida for close to $88, when it typically would have cost closer to $300.

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